You Can Bet on It
True sports fans not only watch the games—they follow the news and stats for each player, each game, each season. As laws around online sports betting change from state to state, audiences can now interact and participate directly with the sports they love. A win for the team and a strong performance by a player literally can become a win for themselves. Headline Sports helps shepherd sports superfans toward sports betting content and sportsbook offers and promotions.
Our Winning Strategy
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Audience
We serve the large, engaged audience of Advance Local’s news and information sites. With decades as the source for on-the-ground local sports coverage, we’ve earned our readers’ trust, which in turn has led to very strong national SEO that attracts new audiences searching for sports betting information.
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Partnerships
Sports betting laws vary by region and state, and each market has its own rules and best practices. To best coordinate that, Headline Sports enters into strategic partnerships with industry leaders across the country, assuring our mutual success and the best experience for both the partner and our audience.
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Information
Headline Sports wants to keep the relationship with our sports audience dynamic and mutually beneficial. To that end, we continue to offer multi-platform, dedicated news feeds and sponsored content with insights from our sports journalists to educate our readers about sports betting and keep them informed about their betting decisions.
